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CONFIDENCE COACHING
For Professional Women Over 40
Imagine waking up calm, confident and grounded again.
You're a successful woman but your confidence is slipping. Wouldn't it be great to walk into difficult meetings, confident and ready to share your expertise without fear?
You go for that promotion. You launch that business. You switch off from work with ease. You rest without guilt. You have energy for yourself and your loved ones. You have clear boundaries and are true to your values.
After 600+ hours coaching accomplished professionals like you, I know all this, and so much more is possible!
Hey, Professional Women Over 40. Are You...
Transformation Is Closer Than You Think.
3 Steps.
1 Month.
Yes, You Really Can See Change
In Just One Month
This is what you get when you enroll in the MVP Program with Deema: 3 powerful, completely confidential 1-1 coaching sessions- structure that adapts to your unique heart, mind and soul.
Session 1
Discover Your Unique Mindview
Wouldn't it be great to know why you're irritated with your colleague and how to change that, or stop your mind whirring in the middle of the night when you feel full of fear?
Take the research backed Energy Leadership™️ Index Assessment and receive a personal 90 minute deep-dive debrief from Deema.
It's fun, informative and life-changing.
You'll leave feeling empowered, excitied and with a clear plan of measurable results you can put into action, in just 90 minutes.
Session 2
Live Your
Values
Imagine a personal, go-to list of what matters to you most. One that affirms your authentic values.
Next time you'e stuck, you think "What do I really want?" and you know exactly how to find out. You stop feeling like you're drifting, confused, stuck.
Learn not just what your values are, but how to put this vital knowledge into practical action in your life, so that decision making becomes so much easier and you stop feeling lost and confused.
Session 3
Pacify Your
Inner Critic
This is the game-changer.
That little voice in your head, that keeps you scared by telling you you're not good enough? We all have it, but it's not who you really are.
I'll show you how to pacify it, and quieten the internal noise so you can stop over-working, over-thinking and judging yourself all the time.
Flexible, In-between Session Support
WhatsApp, email and voice-note support from Deema, throughout the month, Monday to Friday 9am-5pm.
If you have questions, challenges or just want to pick my brain, a dedicated support to help you embed the changes and keep you ontrack.
Success Stories
Discover how Criterion Coaching has empowered 100s of professional women over 40 to achieve huge personal and professional growth.
"Meeting Deema has been a truly life-changing experience for me. As I re-entered the workforce after a career break and transitioned into a completely new industry, I knew working with her was exactly what I needed. I struggled with a loss of confidence, imposter syndrome, and doubts about whether I could succeed in my new role. Deema provided me with the tools, techniques, and strategies to confront my insecurities and regain a sense of control. She introduced me to fresh perspectives and ideas I hadn’t considered, challenged me in ways that pushed my boundaries, and empowered me to become the best version of myself. Together, we’ve shared both laughter and tears. Though my journey is still ongoing, I wouldn’t have made it through the past few months without her guidance. Deema has helped me reconnect with my values, maintain composure, and stay confident regardless of the challenges I faced. She’s an incredible human being—flexible, down-to-earth, and genuinely supportive.
Lucia Kennelly, Account Director, Dubai, UAE
"Deema is an exceptional professional coach who has had a profound impact on my personal and career decisions. I am very grateful for the opportunity to work with her and would highly recommend her to anyone seeking guidance and growth. Throughout our coaching sessions, Deema consistently has a deep understanding of my goals, challenges, and aspirations. She possesses a remarkable ability to ask thought-provoking questions that helped me gain valuable insights into my own abilities and potential. One of the best qualities of Deema is her genuine dedication and commitment to my success providing support, encouragement, and constructive feedback, pushing me to overcome obstacles and achieve results beyond my expectations. In the past few sessions she helped me identify and leverage my strengths, while also guiding me in areas where I needed improvement. Besides her professional side, Deema is an empathetic and compassionate individual who genuinely cares about my well-being and success. We share a safe and supportive space where I felt comfortable sharing my challenges and aspirations openly. I highly recommend Deema to anyone seeking a talented and dedicated professional coach. Thank you, Deema for your unwavering support and guidance at a crucial point in my career and thank you for guiding me through this big change and decisions."
Nandini Rego, Consultant, Dubai, UAE
"I was able to find more joy in each day and not waste precious time with stress and worry. The questions helped me to dive deep and Deema held me accountable to the actions I needed to do to reach my goals. With Deema's intelligence and thoughtfulness, she guided me during a frantic situation in my life to a more balanced and stress-free mode to move forward positively. Deema is an excellent coach who I would highly recommend to anyone ready to make changes in their life. I'll always be grateful for Deema's care and skill as she coached me during a very difficult year in 2020"
Sharon Texter-Black, Sr Recruitment Consultant, Florida, USA
Deema is a very knowledgeable and upbeat coach. Her sessions are structured clearly to define where one wants to get to - that ‘s to say wishful thinking and reality can become the same ! I had known her for years and always admired her positive impact on others . For the first time in my professional journey I discovered energy leadership, paused and actively reflected on my resources and vision to lead with more confidence and have a positive impact on others. Thank you Deema!
Safa de Talancé de la Barrre, In House Lawyer, Paris, France
Deema's powerful questions enabled me to explore my fears without any judgement. I felt a huge shift within 30 minutes of the first session!! She is a calm and composed professional coach. She has great intuitive listening skills that can pick up 'in between the lines' emotions and feelings. Thank you Deema for your compassionate and highly effective coaching !!"
Divya Kumar, CPA, Houston, USA
Hi, I'm Deema
I used to be the woman with 37 browser tabs open researching my "perfect" next step.
The one who'd spend years wondering what I should do next. Could I start a business, change careers, or I’d spend days plucking up the courage to speak at a big networking event.
I was the corporate leader who appeared confident on the outside but was secretly tired from the mental marathon of overthinking. Often second-guessing myself. Quietly filled with self-doubt.
It was paralyzing me. It made me anxious and was costing me opportunities I couldn't get back.
Until, I discovered something that changed everything for me.
After years of self-development and coach training, I discovered the easiest way to stop feeling stuck is to stop overthinking. And now I show my clients how.
They are accomplished women over 40 who feel stuck and can't make themselves take action…yet.
They come to me when:
• They're stuck in overthinking loops that drain their energy
• They've been contemplating the same decision for months (sometimes years)
• Their career feels stagnant because they can't commit to a direction
• They've lost trust in their own intuition
• They doubt themselves.
After working with me, they:
• Make confident decisions in minutes, not months
• Trust their inner wisdom without constant second-guessing
• Take action on career and life opportunities
• They feel joy, courage and an overwhelming sense of relief and calm confidence.
I’ve developed a straightforward 3-step framework that works, called the MVP Program.
It combines 10+ years of corporate leadership experience with deep expertise in decision psychology and intuitive intelligence. Plus 5 years as an executive coach working 1-1 with professionals around the world.
It means:
• 90% of clients achieve promotion or transition to more fulfilling roles
• 100% report enhanced purpose, confidence and wellbeing.
• 600+ successful coaching sessions delivered to professionals at organizations including Bain & Company, Walmart, Google, Mastercard, GSK, UAE Space Agency, and business owners across Europe, Asia and the Middle East
and has led to recognition as:
• LinkedIn Top Executive Coaching Voice 2024
• Top 10 Executive Coaches GCC 2023 - Asia Business Outlook
• Top 15 Coaches in Dubai 2023 - Influence Digest
• Top 200 Global Women Power Leaders 2024
Be confident you're in the best, ethical hands. I'm a certified, credentialed coach from the Institute of Professional Excellence in Coaching (iPEC), and an International Coaching Federation (ICF) Professionally Certified Coach.
Want to see if we're a good fit?
The fastest way to transform your life isn't more overthinking. It’s self-awareness and confident action.
I’d love to show you how.
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Become Your Own Most Valuable Player!
Explain What An MVP Is
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Why Choose The
MVP Program?
Your proven method to greater self-trust. Stop holding yourself back, finally beat over-thinking... and bring the joy and confidence back.
Flexible Ongoing Support
Deema's clients refer, recommend and renew with her continuously because of the trust they feel. You'll have support via WhatsApp and email between sessions and beyond when we work together.
Measurable Real World Solutions
This isn't just theory. We apply strategy to your real life challenges so you begin to feel more self-aware and confident from the very first session. The Energy Leadership Index™️ gives you a detailed, measurable assessment of your mindview, which you can track at the beginning and end of your coaching to see the change you experience in black and white.
A Human Approach
Feel that no-one really listens to you? Well, this is your safe space where you can be completely honest and have the focus on you. No judgment, only compassion and support for the whole you.
Award Winning Strategies
Proven, ethical, real-world tested strategies that work for women like you.
Relax knowing you're in highly-trained, externally observed, credentialed hands that have only one goal- your success, however you're going to define it.
Why I'm So Passionate About Confidence For Professional Women Over 40
Change is coming!
After five years of coaching hundreds of hours with global expat leaders, I realised where my true passion and expertise come together : helping professional women over 40 break free from overthinking and make confident decisions.
It started with my own journey from paralyzed overthinker to confident coach and business owner.
Then I noticed how so many of my female clients were smart and accomplished but held themselves back, second-guessing themselves, waiting for permission to step forward and grab life.
I've seen how confidence and the right guidance can transform more than just our decisions.
When we feel courageous and energized our entire lives change, and confidence is the key.
I also turned 50 in October.
Life is short, and I realized how much I would have loved support and expertise from a neutral party throughout the last ten years.
It can be a challenging stage of life for women.
If you're tired of second-guessing yourself and ready for confidence you're in the right place.
I hope you follow along and share what you think with me, because confidence is built internally, but also in community.
It's time for change!
