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Join My 4 Week One-on-One Quickstart Coaching Program "The MVP"
HI, I'M DEEMA
After 10+ years leading corporate teams and 5 years coaching professionals worldwide, I discovered that the fastest way to feel more confident is to stop overthinking.
Now, I now help professional women over 40 break free from second-guessing themselves so they can feel confident again. You have everything you need inside you. Sometimes you just need someone who understands this journey to help you access your wisdom, experience and knowledge again, and take action!
Join me in one-on-one confidential coaching so you can increase your confidence, elevate your leadership skills and career, and achieve the personal and professional fulfillment you dream of.
ABOUT YOU
Well, You're Amazing!
You're a professional woman over 40 who is smart, capable and accomplished, BUT you've noticed your confidence is slipping, and it's holding you back.
You want to stop feeling overwhelmed, stop overthinking simple conversations and big decisions.
You'd love to:
Walk into difficult meetings, confident and ready to share your expertise and unique insight.
Go for that promotion, feeling clear on who you are and the genuine value you bring.
Feel ready to launch that business you've been quietly dreaming about for years.
Switch off from work with ease, rest without guilt and have mental clarity and energy for yourself and your loved ones.
Success Stories
Discover how, over the last five years, I have empowered professional women in mid-life to achieve huge personal and professional growth.
"Meeting Deema has been a truly life-changing experience for me. As I re-entered the workforce after a career break and transitioned into a completely new industry, I knew working with her was exactly what I needed. I struggled with a loss of confidence, imposter syndrome, and doubts about whether I could succeed in my new role. Deema provided me with the tools, techniques, and strategies to confront my insecurities and regain a sense of control. She introduced me to fresh perspectives and ideas I hadn’t considered, challenged me in ways that pushed my boundaries, and empowered me to become the best version of myself. Together, we’ve shared both laughter and tears. Though my journey is still ongoing, I wouldn’t have made it through the past few months without her guidance. Deema has helped me reconnect with my values, maintain composure, and stay confident regardless of the challenges I faced. She’s an incredible human being—flexible, down-to-earth, and genuinely supportive.
Lucia Kennelly, Account Director, Dubai, UAE
"Deema is an exceptional professional coach who has had a profound impact on my personal and career decisions. I am very grateful for the opportunity to work with her and would highly recommend her to anyone seeking guidance and growth. Throughout our coaching sessions, Deema consistently has a deep understanding of my goals, challenges, and aspirations. She possesses a remarkable ability to ask thought-provoking questions that helped me gain valuable insights into my own abilities and potential. One of the best qualities of Deema is her genuine dedication and commitment to my success providing support, encouragement, and constructive feedback, pushing me to overcome obstacles and achieve results beyond my expectations. In the past few sessions she helped me identify and leverage my strengths, while also guiding me in areas where I needed improvement. Besides her professional side, Deema is an empathetic and compassionate individual who genuinely cares about my well-being and success. We share a safe and supportive space where I felt comfortable sharing my challenges and aspirations openly. I highly recommend Deema to anyone seeking a talented and dedicated professional coach. Thank you, Deema for your unwavering support and guidance at a crucial point in my career and thank you for guiding me through this big change and decisions."
Nandini Rego, Consultant, Dubai, UAE
"I was able to find more joy in each day and not waste precious time with stress and worry. The questions helped me to dive deep and Deema held me accountable to the actions I needed to do to reach my goals. With Deema's intelligence and thoughtfulness, she guided me during a frantic situation in my life to a more balanced and stress-free mode to move forward positively. Deema is an excellent coach who I would highly recommend to anyone ready to make changes in their life. I'll always be grateful for Deema's care and skill as she coached me during a very difficult year in 2020"
Sharon Texter-Black, Sr Recruitment Consultant, Florida, USA
Deema is a very knowledgeable and upbeat coach. Her sessions are structured clearly to define where one wants to get to - that ‘s to say wishful thinking and reality can become the same ! I had known her for years and always admired her positive impact on others . For the first time in my professional journey I discovered energy leadership, paused and actively reflected on my resources and vision to lead with more confidence and have a positive impact on others. Thank you Deema!
Safa de Talancé de la Barrre, In House Lawyer, Paris, France
Deema's powerful questions enabled me to explore my fears without any judgement. I felt a huge shift within 30 minutes of the first session!! She is a calm and composed professional coach. She has great intuitive listening skills that can pick up 'in between the lines' emotions and feelings. Thank you Deema for your compassionate and highly effective coaching !!"
Divya Kumar, CPA, Houston, USA
ABOUT DEEMA
I was the corporate leader who appeared confident on the outside but was secretly tired from the mental marathon of overthinking. Often second-guessing myself, I was quietly filled with self-doubt that was costing me opportunities I couldn't get back.
Until I discovered something that changed everything for me.
Why Confidence Shifts After 40
I've learned that confidence changes in our 40s and beyond. The fearless energy of our 20s and 30s evolves into something deeper; wisdom, experience, and intuitive knowing. But sometimes we start doubting our strengths and abilities instead of trusting in them.
Perhaps you've spent decades proving yourself, climbing ladders and juggling all the balls, but you're not feeling confident and are second-guessing the very instincts that brought you this far.
Then I can help.
My Journey from Overthinking to Confidence
After a corporate career leading a national team with a £6bn lending target, and years of development and world-leading coach training, I discovered that the fastest way to stop feeling stuck is to stop overthinking.
I also turned 50 and realized how much I would have valued support and expertise from someone who understood this journey throughout the last decade.
It can be a challenging stage of life for women.
That's when I knew exactly where my passion and expertise come together: helping professional women over 40 break free from overthinking and make confident decisions. It started with my own transformation from paralyzed overthinker to confident coach and business owner.
After five years of coaching leaders around the world, I've seen how many brilliant women hold themselves back, second-guessing themselves, waiting for permission to step forward and embrace life fully.
That's why i focus on confidence in professional women over 40.
My Approach: Experience Meets Understanding
My background brings together:
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10+ years of corporate leadership experience (I understand the pressures you face)
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Deep study of decision psychology, intuitive intelligence and Energy Leadership™️
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Founding Criterion Coaching and 5 years as an executive coach working with professionals worldwide
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My personal journey from overthinking to confident action
The results my clients experience:
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in 2023 and 2024, 90% achieve promotion or transition to more fulfilling roles within 6 months
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100% report enhanced confidence, purpose, and overall wellbeing
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Decision-making time drops from months or years to days or weeks
I've worked with professionals at organizations including Bain & Company, Walmart, Google, Alstom, Mastercard, GSK, UAE Space Agency, and business owners across Europe, Asia and the Middle East.
Recognition & Professional Credentials
Recent Recognition:
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LinkedIn Top Executive Coaching Voice 2024
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Top 10 Executive Coaches GCC 2023 - Asia Business Outlook
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Top 15 Coaches in Dubai 2023 - Influence Digest
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Top 200 Global Women Power Leaders 2024
Professional Credentials:
I'm a certified, credentialed coach from the Institute of Professional Excellence in Coaching (iPEC), and an International Coaching Federation (ICF) Professionally Certified Coach (PCC). You can trust you're in experienced, ethical hands.
How We Work Together
The real, lasting transformation happens when we address what's underneath the overthinking, not just the surface symptoms. In one-one-one coaching we rebuild your natural decision-making confidence and help you trust your instincts again.
No more endless research. No more asking everyone else what they think. Just clear, confident action.
Ready to Feel More Confident Again?
The path forward isn't through more analysis or research. It's through self-awareness, experience and confident action.
You have everything you need inside you. Sometimes you just need someone who understands your journey to help you access that wisdom again.
If you're ready to stop being the accomplished woman who struggles with her own decisions, and you're prepared to go deeper and take action, your next chapter is waiting.
Let's Start the Conversation
I offer complimentary 30-minute consultation where we explore:
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What's really keeping you stuck
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Your biggest decision-making block
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How to begin trusting your instincts again
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Whether we're a good fit to work together
Ready to stop overthinking and start leading the life you want?
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Become Your Own Most Valuable Player With The MVP Program
Say Goodbye To
And Hello To
ENROL IN
THE MVP PROGRAM
CHANGE HAPPENS FASTER THAN YOU THINK
Feel More Confident In Just
3 Sessions Over
One Month
The MVP Program is a foundational, taster 1-1 confidential coaching program of 3 private sessions with award-winning coach Deema Ghata-Aura.
It adapts to your unique heart, mind and soul so you can stop holding yourself back and start playing big again.
Available in person in Dubai, or over Zoom in Dubai or around the world, at a time convenient to you, your 3 sessions kick start the transformation to confidence you are looking for, and give you a taster of coaching with Deema
THE MVP PROGRAM
Session 1
Empower Your Mindview
In our first, 90 minute session, you're going to get a clear, personalised view of:
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How your mental and emotional energy is working for or against you
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How to remove the invisible blocks that are holding you back
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Key areas to focus on going forward so you feel empowered.
The research backed Energy Leadership™️ Index Assessment goes deeper than surface-level assessments. It's informative and life-changing.
THE MVP PROGRAM
Session 2
Learn How To
Live Your Values
Imagine a personal, go-to list of what matters to you most. One that affirms your authentic values.
Next time you're stuck, you think "What do I really want?" and you know exactly how to find out. You stop feeling like you're drifting, confused, stuck.
Learn not just what your values are, but how to put this vital knowledge into practical action in your life, so that decision making becomes so much easier and you stop feeling lost and confused.
THE MVP PROGRAM
Session 3
Pacify Your
Inner Critic
This is the game-changer.
That little voice in your head, that keeps you scared by telling you you're not good enough? We all have it, but it's not who you really are.
I'll show you how to pacify it, and quieten the internal noise so you can stop over-working, over-thinking and judging yourself all the time.
HEY, PROFESSIONAL WOMAN OVER 40
Are You...
Why Choose The
MVP Program?
It's your proven method to greater self-trust. Stop holding yourself back, finally beat over-thinking... and bring the joy and confidence back.
Flexible Ongoing Support
Deema's clients refer, recommend and renew with her continuously because of the trust they feel. You'll have support via WhatsApp and email between sessions and beyond when we work together.
Measurable Real World Solutions
This isn't just theory. We apply strategy to your real life challenges so you begin to feel more self-aware and confident from the very first session. The Energy Leadership Index™️ gives you a detailed, measurable assessment of your mindview, which you can track at the beginning and end of your coaching to see the change you experience in black and white.
A Human Approach
Feel you're not heard? Well, this is your safe space where you can be completely honest and have the focus on you. No judgment, only compassion and support.
Award Winning Strategies
Proven, ethical, real-world tested strategies that work for women like you.
Relax knowing you're in highly-trained, externally observed, credentialed hands that have only one goal- your success, however you're going to define it.
